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The Startup Garden: How Growing a Business Grows You, by Tom Ehrenfeld
Download PDF The Startup Garden: How Growing a Business Grows You, by Tom Ehrenfeld
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Popular media commentator and award-winning columnist, Tom Ehrenfeld has covered the small business beat for magazines such as Inc., Harvard Business Review, Newsweek, The New York Times, Boston Magazine and others. He has a loyal following on NPR's "Marketplace," and is a columnist for The Industry Standard. Now, in the tradition of What Color Is Your Parachute (the most popular career/business book of the last 30 years) - which taught readers how to find a job, Ehrenfeld taps into the profound economic shifts toward entrepreneurship and in The Startup Garden he teaches readers how to create the perfect job for themselves. One out of every four adults in the United States is in the process of starting a company. The classic bestseller Growing a Business has helped millions of business owners create enterprises that are ideally suited to their owners. The current bestseller The EMyth provides entrepreneurs with the tools to stay focussed on their strengths. In the same tradition, Tom Ehrenfeld illustrates, through case study success stories, the connection between growing your personal life and growing your business. The Startup Garden guides the reader through the process of starting a company by matching hopes, dreams, and aspirations to the reader's individual skills and experience. It shows how to grow the appropriate enterprise out of your unique patch of soil. Part business book, part self-help guide, this book will appeal to the 23 million business owners out there today, as well as to anyone who is considering going into a new venture.
- Sales Rank: #1245084 in Books
- Published on: 2001-10-12
- Original language: English
- Number of items: 1
- Dimensions: .63" h x 6.02" w x 8.00" l,
- Binding: Paperback
- 288 pages
Most helpful customer reviews
8 of 8 people found the following review helpful.
The Startup Review
By Clay E. Bence
The Startup Garden: How Growing a Business Grows You makes a valid contribution to the field of entrepreneurship. Although the book is by no means a high-browed read, it provides an overview of many important tools and areas that should be addressed by the small-business entrepreneur. The book starts out by guiding the entrepreneur in deciding on which business they should go into, based on their interests and what they want their business to accomplish for them. More importantly, the book provides a cautious guide in deciding if an individual should go in to business at all and if so, what areas they need to focus on when getting started. The book continues by guiding the entrepreneur in assessing the validity of their idea, what they are selling, who there customers are, and how they plan to provide a value-added product. In this phase, it is noted that you must identify other factors that could inhibit the delivery of your offering to consumers, such as the competition, the resources you have (or don't have), and the means by which you will make money. These and other factors are then taken into consideration when developing a "business plan." Further, as the new business owner starts out, they should have a grasp of the financial aspects of their new venture. This includes identifying key financial metrics and developing financial statements. This process of developing measures and continuous planning is mentioned further as the book progresses. Bootstrapping is delved into midway through the book. Ehrenfeld notes the importance of the previous planning efforts and measurements in accomplishing this task of operating lean in the start-up phases. Additionally, it is noted that developing a clear culture to support you efforts is vital as you business grows. As the culture grows, the author discusses how the owner will gradually pull away from their heavy, day-to-day responsibilities and allow the members of the organization to further fuel the inertia of the growing business. At the same time, new roles for the entrepreneur are discussed at length. One of the key tenets covered is the need for continuous learning on the entrepreneur's part and the practice of assessing and readjusting efforts throughout the process.
Through his discussion of starting and growing a business, Tom Ehrenfeld presents an interesting model that is not common in many books in this field. He provides a simplified, yet comprehensive guide for starting a small business. The big difference though between this and other works is that he focuses on the individual's passions. As mentioned earlier, numerous examples in the form of case studies are sited throughout. Ehrenfeld constantly stresses the need to go into something that you like instead of just following the latest trend. The entrepreneur should focus heavily on what kind of life they want, where they want to live, and the people they want to deal with. Ehrenfeld notes that these factors are more important than just the blind ambition to make money. Although profitability is key, businesses that succeed in the long run are based on more than just this goal. The business defines the individual, and in turn the individual defines the business.
Important to this model it the concept of cultivating and growing a garden. The author sites this metaphor and shows how business owners are more often "developed" than "born." As mentioned earlier, the metaphor is sited throughout, and I believe it provides an important new model. It shows how an individual can develop an "interest" into a business that will provide a "vehicle" for achieving their life goals. They don't have to be an MBA or be an expert in the field, but they must be willing to follow certain steps and develop an effective system. This is truly a grassroots approach. I think it conceptualizes a process that has gone on throughout history. You can call it the "mom and pop" approach. Ehrenfeld focuses on a startup audience that is often neglected by other works, while at the same time addressing valuable tools, usually reserved only for the seasoned businessperson. Additionally, the work provides an ample listing of books and other resources at the end of each chapter for the aspiring entrepreneur to reference. In fact, this is one of the best listings I have seen in an entrepreneurial book.
4 of 4 people found the following review helpful.
Like having a room full of friends
By Roger E. Herman
Thinking about starting a business? Good luck! There are so many things to learn, think about, decide, and not forget in your new role as entrepreneur. Growing a new business can be much like growing a garden-plant some seeds, add water and fertilizer, stir in loving care. Eventually, something should grow. Ah, but business is a lot more complicated.
Wouldn't it be nice if you could spend a few hours with some friends who have been there and gained significant experience? You'd probably learn a lot while listening to the contributions of your friends during the lively conversation. The experience would be enhanced if a few best-selling authors dropped by to toss in their two-cents'-worth.
Reading The Startup Garden will give you that kind of an expertise and experience. Your host, Tom Ehrenfeld, is a business journalist with more than a dozen years of experience in print and radio. A former writer/editor at Harvard Business Review and Inc. Magazine, he's a frequent speaker on small business issues. You may have heard him on PRI's Marketplace, where he is a regular commentator.
Tom (you'll feel a close relationship with your host) will introduce you to a number of entrepreneurs who will share their experiences and advice on a wide range of topics. You'll learn from Tom's text, plus a continuous flow of sidebars and quotes giving you more and more information. Your topics of discussion include Finding Your Calling; Planning as Learning, Learning as Doing; The Numbers that Count, and Bootstrapping.
The chapter on Walking the Line deals with human resource issues, followed by chapters on Just Managing and Perpetual Learning. A good index enhances the value of this book.
Bonus feature: You'll find references at the end of each chapter that will guide you to more reading to grow the knowledge you need for your circumstances. Tom's emphasis is that each company situation is unique, though there are a lot of commonalities. There is more information to share, on- and off-line. (...)
Recommended for start-up and early-stage growth entrepreneurs.
3 of 3 people found the following review helpful.
Must have for those with entrepreneurial spirit!
By A Customer
Tom Ehrenfeld takes what has become a mundane topic, i.e. "lessons for building a business" and adds a terrific human touch. By incorporating the real-life experiences of a number of successful entrpreneurs, the author clearly illustrates why building a business can be a labor of love and help you grow as a person. The result is a book that doesn't read like a "how to" manual, but as a terrific story incorporating the anecdotal experiences of market successes and overlapping that with Ehrenfeld's insight as a dedicated business columnist and author.
What makes this book particularly appealing is that Ehrenfeld doesn't just take the old standby entrepreneur stories that have been done, but also incorporates small business entrepreneurs who are a bit more synonymous with who most of us are as business professionals. This book will appeal to anyone who has ever, even for a second, entertained a modest dream of starting their own business as a way to do something they love, while making a good living doing it.
I highly recommend it!
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