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In this text the author takes a look into the psyche of the older person as a consumer and presents a new way of looking at marketing to people over 50. The book is concerned with the marketing techniques and opportunities that grow out of this new approach to reaching the "ageless market".
- Sales Rank: #2535698 in Books
- Published on: 1990-06
- Original language: English
- Number of items: 1
- Dimensions: 9.50" h x 6.50" w x 1.25" l,
- Binding: Hardcover
- 256 pages
Most helpful customer reviews
0 of 0 people found the following review helpful.
David Wolfe's vision was incredible and his common sense approach ...
By G. Richard Ambrosius
David Wolfe's vision was incredible and his common sense approach to communicating and selling to middle age and older adults is both insightful and grounded in research. This book should be required reading for every business in America. Sadly, the late Mr. Wolfe was decades ahead of his time.
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