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All across the globe, companies large and small are making a tremendous difference in the lives of others and, in turn, are enhancing employee performance, boosting morale, lowering turnover, and heightening brand recognition. In The Business of Changing the World, Marc Benioff and 19 other leaders share their corporate philanthropy secrets for the first time, revealing how any company can start their own program and reap enormous benefits.
This inspiring collection of testimonies brings to light the need for community giving, the challenges of implementing a philanthropic initiative, and the qualities CEOs must possess in order to make their programs a success. Most important, it highlights the tremendous rewards society and businesses stand to earn.
These are just a few of the extraordinary leaders you'll hear from:
- Michael Dell explains how making a commitment to environmentally sustainable products isn't just the right thing to do-it makes good business sense
- Alan Hassenfeld, the chairman of Hasbro-a pioneer of the integrated corporation-shares why he believes he owes a “debt” to the children of the world and how Hasbro expanded its reach beyond the playroom
- UPS CEO Mike Eskew demonstrates how his company delivers on its legacy by adhering to a set of core values
- Timberland president and CEO Jeffrey Swartz tells how, by integrating social justice into its business model, the company represents the apex in innovation in CSR
- Michael Milken reveals how applying best business approaches to healthcare and education can have a positive impact on the U.S. economy
In The Business of Changing the World, these trailblazers reveal why your company can-and should-start making the world a better place.
- Sales Rank: #828385 in Books
- Published on: 2006-09-28
- Original language: English
- Number of items: 1
- Dimensions: 9.10" h x 1.14" w x 6.10" l, 1.38 pounds
- Binding: Hardcover
- 304 pages
- Forward by Charles H. Moore
From the Back Cover
“The Business of Changing the World reveals exactly how salesforce.com- and many other inspiring companies-are doing well by doing good.”-Larry Brilliant, MD, Executive Director, Google Foundation and Google.org
In The Business of Changing the World, 20 exceptional leaders share the untold stories of how their companies are making a real difference through corporate philanthropy-and how any other company can do the same. Through their compelling, instructive stories, these visionaries reveal how giving back to the community makes them better citizens, providing proven models and best practices for corporate responsibility.
- Michael Dell and Kevin Rollins of Dell
- Craig Barrett of Intel
- Marc Benioff of salesforce.com
- Steve Burd of Safeway
- Steve Case of Revolution
- Jim Donald of Starbucks
- Mike Eskew of UPS
- Larry Fish of Citizens Bank
- Peter Gabriel of WITNESS
- Jean-Pierre Garnier of GlaxoSmithKline
- Alan Hassenfeld of Hasbro
- Akinobu Kanasugi of NEC
- Phil Marineau of Levi Strauss & Co.
- Michael Milken of The Milken Institute
- John Morgridge of Cisco Systems
- Marilyn Carlson Nelson of Carlson Companies
- Laura Scher of Working Assets
- Klaus Schwab of the World Economic Forum
- Jeffrey Swartz of Timberland
About the Author
Marc Benioff is chairman and CEO of salesforce.com. He founded the company in 1999 with a vision to create an on-demand customer relationship management (CRM) solution that would replace traditional enterprise software technology. Under Benioff's direction, salesforce.com has grown from a groundbreaking idea into a publicly traded company that is the market and technology leader in on-demand business services.
Throughout his career, Benioff has also been committed to using information technology to produce positive social change. In 2000 he launched the Salesforce Foundation-now a multi-million global organization-that pioneered the "1 percent model,” whereby the company contributes 1 percent of profits, 1 percent of equity, and 1 percent of employee hours back to the communities it serves. Benioff is the author of two books, The Business of Changing the World and Compassionate Capitalism. Acknowledging his devotion to finding solutions to global challenges, the Members of the World Economic Forum named Benioff a "Global Leader of Tomorrow”-one of 100 leaders in business, politics, and the arts committed to addressing social issues.
Most helpful customer reviews
4 of 4 people found the following review helpful.
Truly inspiring! A Must Read!
By S. Moreland
This book has totally inspired both me and my sister. My sister started her own business last year, and she has been trying to think of an effective way to give back to the community. Until reading Benioff's book, I thought one would have to wait until the company was more financially secure. But, his "one percent model," which states that 1% of time, equity and product can be directed towards philanthropy, is a terrific - and manageable - way for her small shop to become an instrument of change. She is putting this plan into effect ASAP. Not everyone can be Bill Gates, but we can certainly play a part!
3 of 3 people found the following review helpful.
Inspiring...
By Joseph A. Poch
It is inspiring to see that so many CEOs are focused on more than just the bottom line. Many REALLY DO give back to their communities (outside of PR photo opps with a big check!). Doesn't matter if you work at a small boutique or multi-national business, I think this book will give you insight into what works - and what doesn't - when it comes to corporate philanthropy. It's like sitting down to dinner with 20 CEOs and picking their brain. Each chapter is essentially a case study. A quick easy, feel-good read that actually might do this world some good.
1 of 2 people found the following review helpful.
Finally - Access to the inside story on CSR!
By Victoria Brooks
Having spent the last 2 years researching the CSR arena, it is a miracle to find a collection of such provocative, inspiring and well-told stories of the world's biggest corporations' commitment to the community. Each chapter pulls back the curtain on the real story of CSR in a different Fortune 500 company, focusing not only on the benefit to the community, but importantly, on the benefit to the company as well. I have yet to find a resource as valuable on the subject of CSR. It is a must-read for anyone working in a corporation - big or small.
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