Senin, 29 Februari 2016

## Ebook Free Management Information Systems, Global, by James A. O'Brien, George M. Marakas

Ebook Free Management Information Systems, Global, by James A. O'Brien, George M. Marakas

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Management Information Systems, Global, by James A. O'Brien, George M. Marakas

Management Information Systems, Global, by James A. O'Brien, George M. Marakas



Management Information Systems, Global, by James A. O'Brien, George M. Marakas

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Management Information Systems, Global, by James A. O'Brien, George M. Marakas

The benchmark text for the syllabus organised by technology (a week on databases, a week on networks, a week on systems development, etc.) taught from a managerial perspective. O'Brien's "Management Information Systems" defines technology and then explains how companies use the technology to improve performance. Real world cases finalise the explanation.

  • Sales Rank: #1232364 in Books
  • Published on: 2010-12-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 1.00" h x 8.40" w x 10.80" l, 3.05 pounds
  • Binding: Paperback
  • 704 pages

About the Author
James A. O'Brien, Northern Arizona University George M. Marakas, University of Kansas

Most helpful customer reviews

3 of 3 people found the following review helpful.
A MUST for Aspiring CEOs, CFOs and CTOs
By Let's Compare Options Preptorial
This outstanding 712 page text is the "go to" standard not only for introductory Information Management, but management in general. It is also very well written and completely appropriate for self study-- it also is not so "thick" with technology that you need a prof beside you to profit from studying it and interpret the many quality tables and examples.

All aspects of management today-- from real time transactions to long term project management and research-- are data mining intensive. Look at Amazon. Prime members can now choose the option "get it next day to zip code 12345." This is real time data mining for CRM, order and sales management-- driven by algorithms and adjusting scoring models based on your zip code, integrated with their shipping facility locations! An MBA without a deep BOK on IT is sunk.

I'm the CTO of a data intensive association (IABOK dot org) that organizes bodies of knowledge (BOKs) for IT, Engineering, ISO, IEEE, Math, technology, Data warehouses, libraries, etc. Today's body of knowledge in business management isn't just linear programming with spreadsheets and risk models, it also is knowing how enterprise IT integrates document management, Sarbanes Oxley, data mining, machine learning, networks, data warehousing, decision support, and future systems analysis and design. This is about leveraging IT assets to WIN in quality, service and price. These authors are at the leading edge of these fields, and their websites and personal attention make this text more than up to date on the latest theories AND applications of IT as applied to day to day PRACTICAL management.

Frankly, if you're in or going into management today, you're going into systems, no way of getting around it. Even if you're not taking a class in this topic, this text will quickly get you up to speed on best practices. So, should you skim, read, study or reference this? It depends on your needs. If you're already in IT, you'll probably skim and reference. If you're a great manager but not up to speed in today's top systems uses for management, read and study. The examples are clear and relevant. Sure, they are about managing systems, but apply to all management today because leveraging data is what management is about, whether you're monitoring and updating info to manage emergency medicine, terror networks, a football game, jet flying, CRM, video game programming teams or a manufacturing plant. Every function today uses scoring model algorithms and adjusts them with feedback monitoring, often in real time.

One reviewer says this text will put you to sleep. If so, I hope your plane has auto land. Oh, and try buying it in near new condition from a "fulfilled by Amazon" vendor-- take advantage of Amazon's own IT and data mining! You'll see quality, service and price at work, in real time. Note: this reviewer has nothing to do with Amazon or the authors of this title.

4 of 4 people found the following review helpful.
Should be required for non-tech MBA students
By Rich Sanders
Coming from a tech background, the concepts and ideas presented in this book were not new. I feel it is an excellent selection for a non-tech MBA student, or for anyone wanting a high level overview of multiple areas on management information systems.

1 of 1 people found the following review helpful.
Good overview of IT, but interesting business ethics
By Amazon Customer
This was required textbook for a college class. It provides an overview of the various IT needs and trends and describes how the available hardware, software or business partnerships work to meet these needs. It occasionally has side-by-side comparisons of the top options in the field and often has diagrams to illustrate how a system works. Each chapter is sprinkled with several real-world stories and case studies that detail how companies are dealing with IT challenges and opportunities. The text was well edited and easy-to-read.

While the text had good generalized information, the author's opinions were sometimes troubling. In Chapter 2 he states, "Not only do firms need to compete with other firms in the marketplace, but they must also work to create significant barriers to the entry of new competition." Is keeping innovation off the market really a good goal for IT? The same chapter describes locking in customers and suppliers as a strategic initiative to, "deter them from abandoning a company for its competitors or intimidate them into accepting less profitable business arrangements." Are intimidation tactics ethical? In chapter 14, after a fairly neutral discussion of outsourcing and off-shoring, he discusses visa sponsorship. "...a more recent and troubling trend is the increasing motivation to find highly qualified IT/IS talent. ...firms are looking at the science and engineering graduate [sic] of other countries to fill their needs. ...The jobs are staying here but the labor is being imported." Why is visa sponsorship so much worse than off-shoring? The wages earned boost the local economy and the recruited talent is often top-notch. Is the author disturbed by seeing new faces in the neighborhood?

As a computer science major, I had learned much of the technical content in other classes. It was an overview on IT history and trends, with emphasis was on business strategies and choices. It seemed more relevant for a manager who will need to approve partnerships and buying decisions than for a hands-on professional choosing the hardware or coding the software. The business principles and mindset were what I came away with after reading it.

See all 34 customer reviews...

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