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!! Free Ebook The McGraw-Hill 36-Hour Course in Business Writing and Communication: Manage Your Writing (McGraw-Hill 36-Hour Courses), by Kenneth Davis

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The McGraw-Hill 36-Hour Course in Business Writing and Communication: Manage Your Writing (McGraw-Hill 36-Hour Courses), by Kenneth Davis

The McGraw-Hill 36-Hour Course in Business Writing and Communication: Manage Your Writing (McGraw-Hill 36-Hour Courses), by Kenneth Davis



The McGraw-Hill 36-Hour Course in Business Writing and Communication: Manage Your Writing (McGraw-Hill 36-Hour Courses), by Kenneth Davis

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The McGraw-Hill 36-Hour Course in Business Writing and Communication: Manage Your Writing (McGraw-Hill 36-Hour Courses), by Kenneth Davis

Guidelines and pointers for adding clarity and persuasiveness to business writing

Filled with the contemporary case studies, handson exercises, and self-tests that are the trademark of McGraw-Hill's 36-Hour series, The McGraw-Hill 36-Hour Course in Business Writing and Communication shows readers what they must do to craft a strong message and deliver that message in e-mails, memos, reports, and more.

  • Sales Rank: #1948363 in Books
  • Published on: 2005-05-20
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .46" w x 6.00" l,
  • Binding: Paperback
  • 256 pages

From the Back Cover

The easy-to-learn, step-by-step approach for making yourself a more powerful, persuasive business writer

Effective business writing isn't a skill you're born with. It is simply a process, like any other, that becomes simpler when broken into clear, manageable steps.

The McGraw-Hill 36-Hour Course in Business Writing and Communication takes you through each of these steps. Filled with hands-on exercises and self-tests, expert insights, up-to-date case studies, and more, this straight-talking guidebook introduces you to the tools and techniques you need to:

  • Transform your writing from "I" and "You" centered to "We" centered
  • Quickly collect and organize the information you need
  • Use "turn signals" to guide your reader from sentence to sentence
  • Eliminate non-specific words and phrases from your writing
  • Grab your readers' attention by choosing stronger nouns and verbs
  • Manage your online and cross-cultural writing
  • Focus first on getting each project written before concerning yourself with getting it right

In business, whether you are crafting a three-line message or a 300-page report, how and what you write defines who you are. The McGraw-Hill 36-Hour Course in Business Writing and Communication will give you the skills you need to write for success, regardless of your profession or position.

About the Author

Kenneth W. Davis, Ph.D., has conducted training and consulting for businesses and governments on four continents. A member of the boards of directors of both the Association for Business Communication and the Association of Professional Communication Consultants, Davis has authored or coauthored several influential books on business communication and writing, including Writing: Process, Product, and Power and Business Communication for the Information Age.

Most helpful customer reviews

4 of 4 people found the following review helpful.
100% improvement in my writing
By Easy Writer
I cannot say enough good things about this book. I'm a communications professional who writes reports and presentations for a living. I was looking for a book that would help me fine-tune my otherwise good writing skills.

This book was more than I hoped for. Not only did it change the way I write reports and presentations, it also changed the way I write email - getting to the point faster, cutting superflous words, writing without editing until later, and other nuggets of wisdom and practical advice.

If you look at my other book reviews, you will see I'm a harsh critic and don't give five stars easily. But my writing is vastly improved because of the lessons in this book and I highly recommend it for anyone serious about improved written communication.

11 of 12 people found the following review helpful.
Too wordy, not designed for a basic learner
By Steve Coyle
I'm not a writer. I'm a trainer who needs to design a writing course. I need to give people basic tips to write better. This book might have tips, but they're buried in words. It's not a book about how to write better. It's a book about writing.

Other reviewers love the book, but they sound like professional writers. If that is you, then you'll also like the book as it talks about the process of writing, it's importance, it's history, whatever. I don't need that stuff.

18 of 18 people found the following review helpful.
More Than a How-to-Write Text
By Lee C. Johns
Business Writing and Communication by Kenneth W. Davis claims to be an "easy-to-learn, step-by-step approach to making yourself a more powerful and persuasive business writer." It achieves that goal and more. It is also a learned book, demonstrating a breadth of knowledge and scholarship unusual in a "how-to" book.

What makes the book extraordinary is the rich collection of business wisdom woven throughout. Business Writing and Communication introduces the reader to the major business gurus of the last 30 years - Naisbitt, Toffler, Peters, Drucker, Deming, Beckwith, Iacocca - and M.A.S.H.'s Larry Gelbart. The quotes gathered just on pages 3-6 make the business case for clear communication persuasively and succinctly - and that's just the beginning. Throughout the book, the reader encounters not only the principles of effective writing, but also the positioning of writing as critical to business success. Davis begins the book by asserting, "In this knowledge economy, writing is the chief value-producing activity." He makes his case.

This book demonstrates what it teaches - that logical organization of ideas delivered in a lively, engaging style satisfies the reader. It is packed with real-world examples - documents that illustrate the points being made and anecdotes about successful and unsuccessful business communication strategies. The book's style itself is breezy, but appropriate; conversational, but clear. A pleasure to read, Business Writing and Communication contributes substantially to our understanding of "business communication" - not just the "how" but also the "why important."

Lee Clark Johns

Author of The Writing Coach and Writing Excellence

See all 24 customer reviews...

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