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Strategic Management: Concepts, by Frank T. Rothaermel
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Combining quality and user-friendliness with rigor and relevance, Frank T. Rothaermel synthesizes theory, empirical research, and practical applications in a breakthrough new text designed to prepare students for the types of challenges they will face as managers in the globalized and turbulent businessenvironment of the 21st century. This new textbook, written with a single, strong voice, weaves together classic and cutting-edge theory with in-chapter cases and strategy highlights, to teach students how companies gain and sustain competitive advantage. OneBook...OneVoice...OneVision
- Sales Rank: #2317900 in Books
- Published on: 2012-02-01
- Number of items: 2
- Dimensions: 10.00" h x .59" w x 7.99" l,
- Binding: Paperback
- 416 pages
Most helpful customer reviews
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Five Stars
By Craig
Great book! Exactly what I was looking for!
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Five Stars
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A+
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Three Stars
By Sara Enkhtur
It was a pretty old book.
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